TFL: the new face of chemistryOn occasion of its twentieth anniversary, TFL has planned a major rebranding process that, starting from the new logo, highlights the company’s innovation and determination in the face of new market demands
A new year, a new identity: the rebranding of TFL presented in August 2016 at the All China Leather Exhibition is now fully operational. The chemical company has developed a new look for its 20th anniversary (celebrated in 2016), which aims at emphasising the innovation at the base of its operations for remaining competitive in market that has changed drastically over the last twenty years. Today, there are production processes with low environmental impact, precise requirements for substances and brands that want to combine updates with low costs. Challenges that TFL faces with professionalism and tranquillity, with a new management convinced of the importance of innovation. A distinctive element of this transformation is the new logo which gets rid of its previous bold style and takes on a more streamlined character, in white, on a light blue background on top of a red one. The redesigned logo, however, is only the perceptible sign of the new path that obviously goes beyond mere restyling.
We are passionate about this industry and we want to develop chemical products that make leather better, more appealing and more user friendly
said Peter Amann, CEO of TFL
Our priority has always been and will continue to be the combination of chemistry and thorough knowledge in the application of chemicals – he continued – This is what we want to emphasise with our new corporate identity
At 2016 ACLE, during the presentation of the makeover, TFL strongly emphasised how it takes the daily challenges of tanners very seriously and how it intends to operate so as to reduce as much as possible their environmental impact.
The new corporate identity also involves the complete renewal of the website (www.tfl.com), to provide timely and accurate information to customers. Practical search menus with effective drop-down menus allow users to quickly and easily find the information they want in every segment of use. A wide area is also dedicated to advice from experts, available to everyone, according to the new company philosophy “Great Chemicals, Excellent Advice”.