For a company being able to combine “doing” with “communicating” its commitment to the environment is an important challenge that acquires even more important contours when you touch the climate change theme.
The size of the actions required to avoid climate shifts is unprecedented, at the edge of a real revolution. The 2015 Paris Agreement, thanks to which all countries are committed to maintain the planet’s temperature rise below 2° C by the end of the century, is a concrete demonstration of this.
For us Europeans, this theoretical objective has taken shape through the Green Deal by which we are asked to cut greenhouse gases (GHG) reducing them by 55% by 2030.
This is a colossal challenge. Suffice it to say that the well-known 1997 Kyoto Protocol provided for developed countries to reduce emissions by only 5% by 2012, and such a small value has been a source of crisis in international climate change policy for many years. Some time has passed since then and, today, companies have at their disposal various tools to quantify their emissions and start implementing GHG reduction programmes on a voluntary basis, knowing that this will soon be required by specific policies and the market. The most important ISO standards in this sense are dedicated to the quantification of the carbon footprint, or climate of product (ISO 14067), organisation (ISO 14064-1), and international standards that we will be able to present in more detail in the next issues. Many companies in the sector have already embarked on this path, such as the Dani Group – Sustainable Leather, which for years has already been adopting ISO standards for the quantification of the carbon footprint of products. Completing the quantification of GHG emissions was an important step for it in order to implement its carbon management policies. However, there was the fundamental dilemma of how to communicate this information to the market. In fact, the risk in these cases is that bad communication even ends up being counterproductive, if it is not perceived with a high credibility value, and could even result in being assimilated to greenwashing. As is the case with brands that are impeccable in terms of aesthetics, but which merely hide a window dressing strategy, with no substance behind it. Dani Group, as well as many other companies in different sectors, has therefore decided to join the national Carbon Footprint Italy (CFI) programme, which only collects products and organisations that have developed a carbon footprint in accordance with the above-mentioned ISO standards and are subject to an accredited third party verification. In this way, you have certainty non only of reliable data communication, as it is developed and verified in a context of internationally recognised rules, but also that interested parties are granted free access to all information. In fact, an online page is dedicated to each product and organisation adhering to CFI, which can be directly accessed through QR Code combined with the brand, which makes all the information capable of giving substance to the declared carbon footprint data public. Finally, the use of blockchain technology ensures that this information is not subsequently manipulated, providing a further assurance on its credibility and the ability to publicly monitor the path undertaken to reduce emissions.
edited by Daniele Pernigotti
This is the first article of interventions series dedicated to Carbon Management that our magazine will publish this year with the support of AEQUILIBRIA srl based in Venice, a leading company in consultancy and training under the CM, protagonist at the development tables of ISO standards with its founder Daniele Pernigotti.
For information visit: www.aequilibria.com
Carbon Footprint Italy
Carbon Footprint Italy is the national carbon footprint programme, part of the Carbon Footprint International (www.carbonfootprintinternational.com) network. The stakeholder participation body includes the main certification bodies operating in Italy on GHG.
The registry is divided into 3 sections:
and contains only information subject to verification by an accredited third party, managed through blockchain technology. The product and organisation part is dedicated to those who have embarked on a carbon footprint path and want to transparently communicate the results to the market. The projects section, on the other hand, allows the purchase of carbon credits recognised at market level, which can be used to obtain the additional Carbon Neutrality brand.
GHG: Greenhouse gas. Carbon dioxide (CO2), methane (CH4) and nitrous oxide (N20), as well as a number of other synthesis gases are examples of GHG.
ISO: International Organisation for Standardisation based in Geneva. It is structured in numerous Technical Committees (TC 207 manages environmental management regulations) and sees the participation of various national standardisation bodies, including UNI for Italy.
CFI: Carbon Footprint Italy is the national communication programme of the carbon footprint, or climate footprint. It allows the release of brands related to product, organisations, emission reductions and carbon neutrality. It also acts as a carbon credit registry.