Everything is ready for the debut of Lineapelle – A New Point Of View, the trade fair formula chosen by the organizers of the Milanese event so as not to miss the appointment with the new fashion season despite the delicate health situation linked to the pandemic. The fair – in reduced form – will in fact take place on Tuesday 22 and Wednesday 23 September 2020 in the spaces of Fieramilano Rho, concurrently and in synergy with Micam, Mipel, The One and Homi.
Th exibition will use the halls no. 5 and 7 of the fairgrounds and will host 320 exhibitors from 14 countries. They will showcase the collections designed for the Fall/Winter 2021/22 season and based on the creative ideas developed by the Lineapelle Fashion Committee. The theme of the February 2020 edition of Lineapelle (simplification) has been updated as The Era Of Simplifying 2 – Slow Is The New Hot: “The timing of our lives is changing. It is no longer haste, but value that influences choices. A new era is beginning, characterized by a desire for high definition.”
Meanwhile, the tanning sector does the post lockdown accounts. The latest available economic data, drawn up by the Economic Service of UNIC – Concerie Italiane based on ISTAT data are unfortunately unequivocal. In the January-May 2020 period, the global health emergency had a major negative impact on production and trade at all levels. Consequently, in the first five months of the year, the Italian leather industry “lost 32% of seasonal turnover and 24% of production volume” on an annual basis.
Even this fair like all of them nowadays combines the physical dimension with a series of techno-digital projects. Firstly, 365 SHOWROOM is online, a digital platform that operates 24 hours a day, 365 days a year, offering a marketplace where all exhibitors can open a space to upload and promote their collections.
During the course of LINEAPELLE – A NEW POINT OF VIEW, customized connections and streaming services will be offered, in real time, with customers in China, Korea, Japan and the USA, eliminating their enforced distance with a click.
In Hall 7, within a technological space, Dyloan (a company that combines innovative technology, creativity and manufacturing) will present several live streaming events in which traditional and technological craftsmen, in collaboration with designers from various backgrounds (fashion, footwear and interior design) will focus on the latest technological solutions for customizing materials and products.