It starts again: from 20 to 23 September 2020, the 90° edition of MICAM Milano will be at Fiera Milano, ready to showcase the proposals of over 600 brands.
To ensure exhibitors important business opportunities there will be over 5000 international buyers, mainly from Italy and Europe, identified and contacted by MICAM to build, also through them, a concrete and qualified restart for the business of the exhibiting companies.
“At last we start again. We have worked hard on an event that is in many ways unique of its kind, to give a strong sign to the sector that required Assocalzaturifici to be concrete, fast and efficient in supporting companies worn out by the health crisis. Siro Badon, president of MICAM and Assocalzaturifici observes – We are aware that the only way we can grow is if we change and for this reason we wanted to evolve the event through the MICAM Digital Show, a new digital channel active since yesterday, which supports MICAM’s physical spaces to help companies to meet the markets by overcoming the limits of the moment. Furthermore, we once again created synergies with the events of other fashion sectors and we present ourselves more united than ever to allow operators and buyers many more opportunities”.
MICAM Milano will concentrate its offer within five pavilions.
The special area called Premium will host the most exclusive MICAM proposal and, for the first time, also the proposals of MIPEL (the most representative international leather and handbag exhibition), with prestigious Italian and Made in Italy brands, and TheOneMilano Special, featured by MICAM (women’s prêt-à-porter fair) which will see an interesting review of selected creative proposals.
In the same Hall 1, the MICAM X area, a laboratory for innovative ideas, that will host meetings and initiatives revolved around 4 main themes launched at the February 2020 edition: Future Retail, Sustainability, Trends and Materials, Heritage & Future.
Hall 3 will host Wonderland, the particular square inspired to the second chapter of the MICAM fairy tale in Wonderland that will characterise the September edition, representing a tribute to creativity that overcomes all limits and obstacles to transform itself into wonder and beauty. A special area that will also offer a moment of leisure to the visiting operators, allowing everyone to sip tea and take a selfie-souvenir of MICAM 90 with all the magic of the world of Wonderland.
HOMI Fashion & Jewels Exhibition, an event dedicated to Fashion Accessories, Bijoux and Fashion Jewellery, which will take place from 19 to 22 September and Lineapelle, an international exhibition of leathers, accessories, components, fabrics, synthetics and models scheduled for 22 and 23 September, both held at Fiera Milano Rho, will complete the exhibition offer, tracing an ideal path from raw material to finished product and enriching the MICAM Milano offer with additional creative proposals.
The health emergency also had heavy repercussions on the footwear sector. In addition to the contraction in production values ??and turnover, there is a marked decline in internal consumption and exports. Household spending fell by -30%, despite the increase in online purchases (+ 42%) due to the closure of physical shops during the lockdown. Exports are not smiling either: -22% in quantity in the European Union markets, where 2 out of 3 footwear products sold abroad are headed, and -33.4% in non-EU ones, with a greatly reduced (-34%) trade balance, albeit in surplus of 1.6 billion euro. The restart, after loosening of the restrictive measures, proceeds with difficulty: purchases of the Italians remain in slowdown (-29% in quantity in May and -7% in June) and exports, after the collapse of the two-month period March-April (-50%), recorded a -27% in volume in the following two months. A negative situation also in terms of employment impact with a decrease in both companies (-77 since January) and the number of employees (-520).
On the foreign side, Istat data indicate for the first 6 months of the year an overall decline in exports of -26.4% in quantity and -25.4% in value. A total of 78.7 million pairs were exported for 3.8 billion euro – including pure marketing operations – over 28 million less compared to January-June 2019. A real emergency situation: just think that these volumes are by 24% lower than those achieved in the first 6 months of 2009, that is, in full global economic crisis (when 104 million pairs were exported).