Everything is ready for the ninety-second edition of MICAM Milano, the leading international footwear show promoted by Assocalzaturifici, scheduled to be held as a physical event September 19 through 21, 2021 at Fiera Milano (Rho). In view of all the prestigious returning exhibitors and some important new entries, MICAM Milano is sure to be the most complete event offering dealers a preview of the spring/summer 2022 collections and the latest trends in footwear. The trade fair will be back ‘live’, with a new formula concentrating the show in only three days and plenty of exciting new events.
The latest economic figures on the performance of the industry are reassuring, revealing strong resumption of growth in key indicators continuing in the second quarter of the year after the upturn already registered at the end of the first quarter. This upswing is primarily the result of comparison with months in the previous year, when restrictions imposed during the lockdown had a major impact on footwear manufacturers, distributors and consumers. The figures prepared by Confindustria Moda Research Centre for Assocalzaturifici reveal double-digit growth over the previous year in industrial production (+13%) and sales (+22%), as well as Italian household spending (+17.4%); exports also encourage optimism (+31.5% by value). But there is still a gap compared to pre-Covid levels of performance. While international sales due to work performed on contract for major luxury multinationals has limited the gap compared to the year 2019 to around -5% in terms of value (but -11% in terms of quantity in the first five months of the year), domestic demand, industrial production and sales are still well below the already unsatisfactory levels of two years ago (with a gap of more than -15%): seven out of ten footwear companies report that sales are still much lower than before Covid.
On the domestic market, after beginning the year 2021 on a negative note, comforting signals began to appear in May and June, when household spending approached 2019 levels. Vaccination campaigns in Italy and abroad encouraged an upturn in national economies and a return to growth of production and world trade. But it will take time to reach pre-pandemic levels. There is also some ground remaining to be recovered in terms of employment, with 2000 less employees in the sector since the start of the year, 3000 if we include manufacture of components; I’m optimistic, though, because the re-launching and resumption of business in the country will also involve the footwear industry”.
THE EVENT: PLENTY OF NEWS
MICAM 92 will open with 652 exhibitors – 390 from Italy and 262 from overseas – including the return of big names in all market sectors, such as Liu Jo, Primigi, Igi & co and Valleverde. New entries will include such prestigious names as Furla and Luciano Padovan. Exhibitors will occupy five pavilions, containing the areas into which the fair is divided, as usual: pavilions 1 and 3 will host the Premium area, pavilions 2 and 4 the Contemporary area, and pavilion 6 will contain the Every Day area. Assocalzaturifici and Italian Artisan present Italian Artisan HEROES, a new 200 sqm area focusing on the Italy’s artisanal tradition in pavilion 3, stand P01 Q12.
Thus the special initiatives planned for September include the fourth edition of Emerging Designers, an event area dedicated to 12 international footwear designers selected for their innovative concepts to be showcased in a special area in pavilion 1.