Over 56 thousand visitors showed up at the gates of Premiere Vision from 17 to 19 September to look for inspiration in the latest fashion proposals for fabrics, leathers and accessories for winter 20/21. The offer of the Paris fair was represented by 2,056 exhibitors, including about 300 tanneries gathered in pavilion 3 as part of Premiere Vision Leather, and as many manufacturers of accessories for footwear and leather goods in the adjacent pavilion 4. The trend area that allows you to quickly get a picture of fashion news and the latest developments in terms of leather finishing and main colour ranges was, as always, very well organised. The French exhibition’s target are stylists and those responsible for the big French and international fashion brands’s collections in search of inspiration and new materials for leather goods, footwear and leather clothes.
From the point of view of results, this last Premiere Vision Leather, which in recent seasons had evidently suffered from competition with the Italian Lineapelle, also in terms of the same participation of Italian tanneries, now represented by around 130 companies, appeared slightly more lively of the previous edition even if it has not yet returned to the highest levels of the recent past.
With regard to global attendance figures, the 56,144 registered visitors (74% were foreigners), represent a 1.8% drop compared to the corresponding last year’s edition. It is interesting to analyse the origins: 30% of the visitors were French, 73% European. Asian origins are on the rise with a share of almost 12%: China in the lead, followed by Japan and Korea. Americans also increased by 5%.
Compared to the contents of Premiere Vision Leather, two new areas that look to the future are being made. In particular, the Smart Creation section is a space dedicated to sustainability that hosts companies that supply leather, materials, services and finished products in line with the dictates of responsible and eco-compatible production. Right here, in the Innovation Talks Area dedicated to conferences – an interesting research was presented entitled “Consumer trends in Eco-responsible Fashion” held by the fair together with the Institut Français de la Mode (IFM) which involved around 5,000 consumers of France, Germany, Italy and the United States questioned on issues related to sustainability. The results showed that 1 consumer out of 2 is interested in buying environmentally friendly products and that the first criterion used in selecting purchases of this type is the material used to make the product. Also interesting is the fact that 50% of the sample complained of insufficient information in this regard. Promoters pointed out that the study actually shows a great potential for developing this type of consumption, which should be taken into account by the fashion industry.
The Manufacturing zone, dedicated to contractors, which on this occasion hosted 45 selected leather, footwear and leather goods manufacturers is another area in which organisers are investing resources.