The doubts of a part of the sector reluctant to invest in a moment of great uncertainty have been allayed, the long-awaited confirmation has arrived from the city of Milan and not only: the Salone del Mobile (Furniture Fair) will take place, as scheduled, from 5 to 10 September 2021. Good news for the whole country, a clear sign of optimism and restart. Even if it will be an exhibition with a slightly different format. The organisers speak of “an innovative, iconic, unique edition, careful to enhance novelties, technologies and company projects”.
“At the end of a constructive internal debate – reads the official note – in which strengths of the event, current and prospective historical and symbolic values, the consistency with the programme to relaunch the economy of the country under the leadership of the new executive government, the significant sharing of the community, expectations of both a professional and general public in Italy and worldwide were analysed – the leaders of the Salone del Mobile. Milano have defined the steps that in the coming days will determine the path for the organisation of the September edition”.
The 2021 event project will be entrusted and coordinated by an internationally renowned curator and will seek to strengthen bonds, relationships and concrete actions with the economic and social fabric that recognises the centrality and relevance of the Salone del Mobile.Milano.
The Show, open to all international and Italian exhibiting companies, will be held at Fiera Milano Rho and will see exhibitions and thematic itineraries integrated with products and innovations in the sector over the past 18 months: these will dialogue with the new, unprecedented digital platform that will be presented at short.